Grip secures all SaaS application access regardless of device or location as well as mapping data flows to enforce security policies and prevent data loss across the entire SaaS portfolio.
We were asked to brand the company in a way that will create a young and inviting feel, yet still reliable.
The company's name reflects the grip that they provide their clients over their SaaS security.
The logo is a combination of the letter G with a hand in the shape of a fist to represent a grip. We added a fold to represent the unknown holes in security, that Grip helps to reveal. The logo was designed using a soft color palette and round edges for a reliable and inviting feel.
Main Header Animation
The header reflects the unique ability of Grip to gather and protect from known & unknown threats to Saas products.
The secured area is a magnetic force with an inner green light - that magnetizes all the shapes from the unknown to visibility, hence to security.
Visuals & 2D Animation
To create a complete graphic language, we developed flat and abstract derivatives of the main visual.
We took the materials, shapes and colors into the graphic world and created another layer of the graphic language.
A simpler version yet unique, which will be easily used for Grip's future needs.