Studio Insights

When AI dictates the narrative, your brand strategy becomes guesswork. That was the exact reality we set out to solve when we created the identity for Whitebox. The challenge Whitebox is a GEO platform — it helps companies control how they show up inside AI search tools like ChatGPT and Google's AI Overviews, a landscape of hidden signals and shifting answers. The core problem it addresses is simple to state and hard to live with: you can't control what you can't see. When AI

For years, being findable online meant ranking on Google. Increasingly, it also means being described accurately inside AI answers — ChatGPT, Google's AI Overviews, Perplexity, and the rest. That shift has a name: GEO, or Generative Engine Optimization. What GEO actually is GEO is the practice of influencing how your brand shows up when an AI system answers a question about your category. Where classic SEO optimizes for a ranked list of blue links, GEO optimizes for the synth

Studio&more is a full-service design studio based in Tel Aviv, founded by Nitsan Rozenberg, who also co-founded OFFF Tel Aviv — the Israeli edition of the international OFFF design festival. We work across branding and identity, UX/UI and digital product design, web design, illustration, and motion, for startups and growth-stage companies. What does Studio&more do? Full-service design: brand strategy and identity, UX/UI and product design, web design, illustration, and motion

A startup's design needs at seed stage look almost nothing like its needs at Series B, and nothing like what's required in the run-up to an acquisition. Having worked with Israeli startups across that full arc, here's what tends to change at each stage. Early stage: speed and flexibility over polish At pre-seed and seed, the brand's job is to look credible enough to fundraise and hire, fast enough to not become a bottleneck. This usually means a lean identity system — logo, a

Tel Aviv has one of the highest concentrations of design studios per capita of any startup hub, which is great for options and confusing for decision-making. Here's a practical checklist we'd give a founder friend before they pick one. 1. Look at range, not just polish Almost every studio's portfolio looks good in a grid of thumbnails. What matters is range: can you see the same studio handle a logo system, a product UI, and a motion piece with the same level of craft? A stud