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When AI dictates the narrative, your brand strategy becomes guesswork. That was the exact reality we set out to solve when we created the identity for Whitebox. The challenge Whitebox is a GEO platform — it helps companies control how they show up inside AI search tools like ChatGPT and Google's AI Overviews, a landscape of hidden signals and shifting answers. The core problem it addresses is simple to state and hard to live with: you can't control what you can't see. When AI

For years, being findable online meant ranking on Google. Increasingly, it also means being described accurately inside AI answers — ChatGPT, Google's AI Overviews, Perplexity, and the rest. That shift has a name: GEO, or Generative Engine Optimization. What GEO actually is GEO is the practice of influencing how your brand shows up when an AI system answers a question about your category. Where classic SEO optimizes for a ranked list of blue links, GEO optimizes for the synth

Good UX/UI work rarely shows up as a single deliverable — it shows up as fewer confused users, faster onboarding, and a product that doesn't need a support ticket to explain itself. Here's where it actually fits into building a product. Before the interface: mapping the user flow The highest-leverage work usually happens before any screens are drawn — mapping what a user is trying to do, where they get stuck, and what the simplest possible path looks like. Interfaces designed

"Branding" gets used loosely enough that it's worth being specific about what it actually covers, especially for a founder scoping a first engagement. It starts before any visuals A brand identity that works starts with a strategy layer: who the company serves, what it stands for versus competitors, and what tone it needs to hold across a pitch deck, a careers page, and a product UI at once. Skipping this step is the most common reason a logo ends up getting redesigned a year

Motion is one of the easiest budget lines to either over- or under-invest in. Here's a practical read on when it earns its cost. Where motion tends to pay off Explaining a product or process that's hard to grasp from static screenshots alone — common for deep-tech, hardware, or AI products. Fundraising and sales materials, where a short, well-made piece can do in 60 seconds what a deck slide can't. Brand moments: launches, conference openers, and social content, where motion

Studio&more is a full-service design studio based in Tel Aviv, founded by Nitsan Rozenberg, who also co-founded OFFF Tel Aviv — the Israeli edition of the international OFFF design festival. We work across branding and identity, UX/UI and digital product design, web design, illustration, and motion, for startups and growth-stage companies. What does Studio&more do? Full-service design: brand strategy and identity, UX/UI and product design, web design, illustration, and motion