logo-hover-white.gif
First - Pri Background@2x.png

Colors

Innerpages_3D_Headers_.jpg

First

Financial Services

best-ux-black.png
best-innovation-black.png
best-ui-black.png
Asset 1@4x.png

First is building the future of the digital asset economy. By developing the first global digital payment platform for PSPs and Acquirers, First provides developers with the tools they need to make it safe and simple for merchants to accept digital payments, such as Libra.

We were asked by First to rebrand and design their website so that will visually communicate their values and strengths.

Delivarabels

Branding / Website

Client

First

Logo design

As a fintech company, reflecting a trust is essential. In the new logo, we wanted to create a clear and sharp shape that reflects that. As a company that is dealing with integration in the Libra ecosystem we wanted to create a logotype that is dynamic, fluid and unified shape.

First - Old logo@2x.png

Old Logo

Big logo first@2x.png

New Logo

Aa

Poppins

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Aa

Isidora

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typography

screen mockup@2x.png
Start accepting@2x.png

We believe in revolutionizing payments, and it starts with Libra

Header Animation

The Header gives the feeling of seamless and endless connections, that represent the simple Integration created by First. The ball that always stays in the middle, safe and secured, represents the libra ecosystem.

In the sweet spot of the connection, the Libra logo shape is revealed in an implied way. 

Sketches@2x.png
First - Icons background@2x.png
First - Icon 1@2x.png
First - Icon 2@2x.png
First - Icon 3@2x.png
First - Icon 4@2x.png
Icon3.png
icon1.png
Icon2.png
Rectangle 3125@2x.png

Icons and Illustrations

To create a holistic graphic language, we wanted to use the same materials and ingredients as in the headers such as glass, the color palette and gradients.

Iphone mockup.jpg
Related Projects