First is building the future of the digital asset economy. By developing the first global digital payment platform for PSPs and Acquirers, First provides developers with the tools they need to make it safe and simple for merchants to accept digital payments, such as Libra.
We were asked by First to rebrand and design their website so that will visually communicate their values and strengths.
Branding / Website
As a fintech company, reflecting a trust is essential. In the new logo, we wanted to create a clear and sharp shape that reflects that. As a company that is dealing with integration in the Libra ecosystem we wanted to create a logotype that is dynamic, fluid and unified shape.
We believe in revolutionizing payments, and it starts with Libra
The Header gives the feeling of seamless and endless connections, that represent the simple Integration created by First. The ball that always stays in the middle, safe and secured, represents the libra ecosystem.
In the sweet spot of the connection, the Libra logo shape is revealed in an implied way.
Icons and Illustrations
To create a holistic graphic language, we wanted to use the same materials and ingredients as in the headers such as glass, the color palette and gradients.