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Ituran cms

Connected car content management system

Connected car solution transforms the manufactures in-car multimedia system to a live valuable content device.

A cloud-based interface for manufacturers, importers and dealers, which allows to manage and create important maintenance and marketing content to users & deepening the relationship with the car owner and giving value to all parties.

Delivarabels

UX/UI

Client

Ituran

The Challenge

In the old system operators didn't use all features and didn't enjoy all of it’s capabilities. It was hard for them to understand how to manage and create content and how to use the system - it wasn't easy and welcoming.

We started with wireframing, trying to play with as many different layouts and ideas as possible, We knew we were designing a white label system, so we paid a close attention to hierarchy from the very beginning.

Before & After

Style Guide

After that, we designed a flexible style guide that can fit any kind of brand, by making sure the final design holds endless color possibilities.

#333333

Dark Grey

#BCBCBC

Medium

#E3E3E3

Light Grey

#FFFFFF

White

Icons

אלמוני קל

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אלמוני רגיל

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אלמוני עבה

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Typography

Campaigns illustrations

UI Interactions

Dashboard

The first place to get an overall overview is the dashboard. We tried to simplify it by creating a comfortable and organized look with all the necessary statistics and details.

Campaign Wizard

The campaign wizard is an important tool for the automaker in order to create custom campaigns and send them directly to the user, car system or mobile device. All in a clear and easy flow.

Related Projects

Nitsanna 11b 

Tel aviv, Israel

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